MAX BENJAMIN FRASER is a local online fresh‑food retail brand rooted in Auckland, New Zealand, specialising in carefully selected premium ingredients sourced from local farms and pristine coastal waters, suitable for home cooking, family gatherings, festive feasts and casual home meals. Based in the Whenuapai area, we source authentic seasonal fruits, vegetables, grass‑fed meat and deep‑sea seafood to match real‑life dining needs for household cooking and small‑scale get‑togethers. We respect the characteristics of New Zealand local produce, prioritise original ingredient flavour and food safety, and deliver reliable fresh‑food shopping solutions for local consumers.
Operating from Whenuapai, Auckland, MAX BENJAMIN FRASER runs a streamlined and efficient online‑only retail operation. We maintain long‑term stable partnerships with compliant farms and seafood suppliers, and conduct multi‑dimensional quality checks on every incoming batch of goods. Considering the perishable nature of fresh produce, we carry out freshness screening and appearance grading, and optimise cold‑chain packaging techniques to preserve the natural flavour of ingredients. With responsive customer communication, standardised order workflows and fresh‑food‑oriented cold‑chain logistics, we deliver reassuring and seamless online shopping experiences for every consumer.
Our core purpose is to bring fine local New Zealand fresh produce to more family dinner tables. We uphold consistent strict quality standards and offer prompt, thoughtful online customer service. Our product portfolio includes seasonal fruits and vegetables, grass‑fed meat, frozen seafood and everyday cooking ingredients, covering diverse purchasing needs from daily meals to holiday celebrations. Through rigorous supplier vetting and lean digital operations, we aim to earn trust from local shoppers and build a well‑recognised domestic online fresh‑food retail brand in New Zealand.
Company Information
Trade name: MAX BENJAMIN FRASER
Phone number: +64 22 814 6625
Email: info@maxbenf.shop
Physical address: 4 Totara Road, Whenuapai, AUK, Auckland 0618, New Zealand